It will be a green New New Year’s Eve, in New York this year. The big red Coca Cola sign, which has been an iconic part of Times Square, since 1932, is going green. The sign will now be lit by wind power, and will be powered by this green energy, in time for the ball to drop in NY, this week. Even better, the entirety of the rest of the billboards on this famous intersection, are now joining the move by Coke, and arrangements have been made, with ConEdison Solutions, to supply green energy to power them. It is estimated the change, will collectively, reduce CO2 emissions by 1,866 metric tons per year. In addition to “greening” the sign, Coca Cola, will use it to kick off a new recycling campaign, starting on New Years’ Eve, with a stated goal off 100% recycling of the company’s cans and bottles.
About jehaine
I was just walking in Times Square thinking about the carbon footprint and stumbled upon this article…great to hear!